Description
GTIN Product Feed for Google Shopping is a lightweight WooCommerce plugin that generates Google Merchant Center compliant product feeds. Add GTIN, Brand, and MPN identifiers to your products and create XML feeds ready for Google Shopping.
Why Choose This Plugin?
- Lightweight & Fast – No bloat, minimal footprint
- Google Compliant – Follows Google’s product data specification exactly
- Actually Free – No product limits, no artificial restrictions
- Developer Friendly – Clean code, REST API support, hooks for customization
Free Features
- GTIN, Brand, MPN Fields – Add product identifiers required by Google Shopping
- Google Merchant Center Feed – Generate compliant XML feeds
- Variable Product Support – Full support for WooCommerce variations
- Unlimited Products – No artificial product limits (unlike some competitors)
- HPOS Compatible – Works with WooCommerce High-Performance Order Storage
- REST API Support – Manage product fields programmatically
- Identifier Exists Field – For products without GTINs (handmade, custom items)
- Condition Field – New, refurbished, or used product support
Pro Features
Upgrade to Pro for advanced features:
- Scheduled Feed Updates – Automatic regeneration (hourly, daily, weekly)
- Auto-sync on Changes – Feed updates when products change
- Multi-Channel Feeds – Facebook, Pinterest, TikTok, Bing, Snapchat
- Category Mapping – Map WooCommerce categories to Google taxonomy
- Advanced Filtering – Include/exclude products by rules
- Priority Support – Direct developer support
Supported Channels
Free Version:
- Google Shopping / Google Merchant Center
Pro Version:
- Google Shopping
- Facebook Catalog / Meta
- Pinterest Catalog
- TikTok Shop
- Bing Shopping
- Snapchat Product Catalog
Compatible With
- WooCommerce 8.0+
- WordPress 6.0+
- WooCommerce HPOS (High-Performance Order Storage)
- PHP 8.0+
- All themes (Storefront, Astra, flavor theme, etc.)
Perfect For
- Online retailers selling physical products on Google Shopping
- Dropshippers who need GTIN fields for supplier products
- Agencies managing client WooCommerce stores
- Developers who want clean, extensible code
How It Works
- Install and activate the plugin
- Add GTIN, Brand, MPN to products (via Google Shopping tab in product editor)
- Configure feed settings: WooCommerce Settings Google Shopping
- Generate your feed and copy the URL
- Submit feed URL to Google Merchant Center
Documentation & Support
About WooPlugin
We build focused, lightweight WooCommerce plugins that do one thing well. No bloat, no upsell nag screens, no tracking. Just clean code that works.
Screenshots
GTIN, Brand, MPN, and Condition fields in the product editor (Google Shopping tab) 
Plugin settings page with feed configuration options (WooCommerce Settings Google Shopping) 
Feed status showing generated feed URL ready to submit to Google Merchant Center 
Variable product with GTIN fields available on each variation 
Filters tab for excluding categories, tags, and setting price ranges 
Generated XML feed preview showing Google-compliant product data
Installation
- Upload the plugin folder to
/wp-content/plugins/ - Activate through ‚Plugins‘ menu in WordPress
- Go to WooCommerce Settings Google Shopping to configure
- Add product identifiers to your products
- Generate your feed
FAQ
-
How do I create a Google Shopping feed?
-
- Install and activate the plugin
- Go to WooCommerce Settings Google Shopping
- Configure your store details and feed options
- Click «Generate Feed»
- Copy the feed URL and add it to Google Merchant Center under Products Feeds
-
What is GTIN and why do I need it?
-
GTIN (Global Trade Item Number) includes UPC, EAN, ISBN, and JAN barcodes. Google requires GTIN for most products to appear in Shopping results. Without GTIN, your products may have limited visibility or be disapproved.
-
My products don’t have GTINs. What do I do?
-
Use the «Identifier Exists» field and set it to «No» for products without manufacturer GTINs (handmade items, custom products, vintage goods). Google allows this for qualifying products.
-
What product identifiers are supported?
-
GTIN (UPC, EAN, ISBN), MPN (Manufacturer Part Number), and Brand.
-
Does this work with WooCommerce product variations?
-
Yes! You can set GTIN, Brand, and MPN on both parent variable products and individual variations. Variations inherit parent values unless overridden.
-
How do I fix Google Merchant Center errors?
-
Common fixes:
- Missing GTIN: Add GTIN to product or set «Identifier Exists» to No
- Missing Brand: Add Brand field to all products
- Invalid price: Ensure products have valid prices in WooCommerce
- Missing images: Add product images in WooCommerce
-
Is the feed URL public?
-
The feed URL is accessible without authentication so Google can fetch it. It uses a unique hash to prevent guessing. You can regenerate the URL anytime in settings.
-
Can I use this with other Google plugins?
-
Yes, this plugin focuses only on product identifiers and feed generation. It’s compatible with Google Site Kit, Google Listings & Ads, and other Google plugins.
-
How often should I update my feed?
-
Google recommends updating feeds at least daily. The free version requires manual regeneration. Pro version includes scheduled automatic updates (hourly, daily, weekly).
-
Does this plugin slow down my site?
-
No. The plugin only loads on admin pages and during feed generation. It adds no frontend JavaScript or CSS. Feed generation runs via WP-Cron or manual trigger.
-
What’s the difference between this and Google Listings & Ads?
-
Google Listings & Ads is Google’s official plugin for syncing products. This plugin gives you more control over product data (GTIN, Brand, MPN fields) and generates standard XML feeds. Many stores use both together.
-
Is the feed compatible with Google Merchant Center?
-
Yes, the feed follows Google’s product data specification exactly.
-
Can I use this with other marketplaces?
-
Currently supports Google Merchant Center. Pro version adds Facebook, Pinterest, TikTok, Bing, and Snapchat feeds.
-
What’s the difference between free and Pro?
-
Free: Manual feed generation, Google Shopping only, community support.
Pro: Scheduled updates, auto-sync on product changes, multi-channel feeds, priority support.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“GTIN Product Feed for Google Shopping” is open source software. The following people have contributed to this plugin.
Contributors
Translate “GTIN Product Feed for Google Shopping” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.3
- Fix documentation and support links
- Fix header icon to match WooPlugin branding
- Fix multiselect dropdowns on Filters page (Select2 + save)
- Remove redundant dashboard footer
- Enqueue WooCommerce enhanced select on plugin pages
1.0.2
- Redesign settings to match Pro structure (7 tabs)
- Add Filters tab: exclude categories/tags, price range, product limit
- Add Customization tab: title/description prefix/suffix
- Add License tab for Pro activation
- Improve Pro feature previews with upsell cards
- Feed generator now applies filters and customizations
1.0.1
- Add WordPress.org review request notice (shows after 7 days of use)
1.0.0
- Initial release
- GTIN, Brand, MPN, Condition product fields
- Identifier Exists field
- Google Merchant Center XML feed generation
- WooCommerce Settings API integration
- HPOS compatibility
- REST API support
- Pro upsell integration