Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation


🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales – #1 most popular popup builder plugin! 🚀

The Best WordPress Popup Builder and Email Newsletter Popup Plugin

OptinMonster is the best popup builder and marketing plugin that helps you get more email subscribers, increase sales, and grow your business.

With the OptinMonster popup builder and conversion toolkit, you can turn abandoning website visitors into subscribers and customers.

OptinMonster’s easy to use popup maker allows you to create beautiful popup campaigns, email subscription forms, sticky announcement bars like hello bar, gamified spin-a-wheel opt-n forms, and other types of interactive popups for your site in minutes, not hours!

Your visitor’s experience is our #1 priority. OptinMonster’s campaigns won’t annoy your visitors like other WordPress popup plugins do. Our smart targeting and personalization features let you show the right message, to the right user, at the right time…no unwanted interruptions necessary.

We also offer mobile popups so your marketing messages will always look great on all devices (mobile, tablet, laptop, and desktop).

And we understand the importance of speed when it comes SEO, marketing, and conversion optimization. This is why we made sure that the OptinMonster popup builder is optimized for both web and server performance.

On top of offering the absolute best WordPress popup plugin, our Customer Success team is here to ensure you WIN, and win MORE OFTEN.

The best optin plugin!
«Truly amazing. The number of options is great and allows to make campaigns that have the right balance between efficiency and not being too annoying. OptinMonster is constantly evolving and adding useful features, really well integrated with a lot of tools (especially a lot of autoresponders and Google Analytics to measure conversions), and customer support is great. What more to ask ?» ~@giantjack

OptinMonster App
OptinMonster is a SaaS service and requires an OptinMonster account. When you install this plugin, you’ll have the opportunity to register for a free account that includes 3 campaigns and up to 500 campaign impressions. Those 500 pageview credits will NEVER expire, and you’ll only be upgraded if you use all of those credits during the lifetime of your account. It’s perfect for getting started and learning your way around! Or, if you already have an OptinMonster subscription, you can simply connect this plugin to it.

When you’re ready to truly explode your email list growth, we recommend getting started with OptinMonster Pro to access more advanced solutions like Exit-Intent, Campaign Scheduling, Countdown Timers and more.

We took the pain out of creating highly personalized marketing campaigns with our easy to use popup maker. Here’s why smart business owners, designers, and developers love OptinMonster marketing toolkit, and you will too!

Easy Popup Builder From OptinMonster Increase Conversions

  • Lightbox Popups – Easily create custom popups to grow your email list, show coupons, make a WooCommerce cross-sell or WooCommerce upsell campaign, and more using our popup maker.
  • Floating Bar Popups – Create sticky header bars (also known as hello bar or floating footer bar) to show free shipping notices, website announcement alert, sale countdown timer, and more using our popup builder.
  • Slide-in Popups – Create scroll box popups that slide out from bottom of the screen to highlight related WooCommerce products, related posts, and coupon codes to reduce cart abandonment.
  • Fullscreen Welcome Mats – Create full screen popups (also known as interstitials or welcome mats) to get maximum conversions with our popup builder. Great for getting new subscribers and marketing new products.
  • Gamified Spin a Wheel Popup – Create coupon wheel optins to increase WooCommerce conversions with gamification. This adds an interactive element that’s proven to increase sales and lead generation.
  • Inline Signup Forms – Unlike a popup, inline newsletter signup forms can be embedded inside your blog posts / page content. You can also use it to add an email opt-in form or custom call-to-action button (CTA) after your blog posts.
  • Sidebar Subscribe Forms – Similar to Inline Signup Forms, sidebar opt-in forms lets you add an email newsletter signup form in your blog’s sidebar to get more subscribers. We even made it easy to do if you’re using Gutenberg Blocks.
  • Content Locker Popups – Content lockers turn any popular blog post into gated content, so you can get more email subscribers and boost marketing conversions. Turn any inline campaign into a content locker with our easy to use popup maker.
  • Countdown Timers – Boost urgency and scarcity for limited time offers with countdown timers (great for sales promotion, live events, webinars, and product launches). You can even create evergreen countdown timers to increase sales conversion.
  • Yes / No Popups – Allows you to create multi-step campaigns and opt-in forms that results in better list segmentation and higher marketing conversions.
  • Mobile Popups – Unlike the other WordPress popup maker plugins, OptinMonster also lets you create mobile-specific popups that are only shown to users on smart phones and tablets. Great for mobile app downloads or making specific offers to your mobile visitors.
  • Canvas Custom Popup – Our blank Canvas popup template allows you to create completely custom campaigns using our drag & drop popup builder for any use case.
  • AI Popups Smart Optimizations – Our Smart Optimizations use proven, time-tested, high-converting copywriting principles and Artificial Intelligence (AI) to automatically improve the copy present within a text block.

Our Drag and Drop Popup Maker Makes It Easy

We were tired of the bloated and slow popup builder plugins. That’s why we built OptinMonster to adapt to your marketing workflow and allow you to create custom popups, newsletter opt-in forms, slide-ins, announcement bars, and other high converting lead generation forms within minutes.

By using our drag & drop editor, you can easily customize the look and feel of your campaigns, and even add dynamic elements like countdown timers, spin a wheel, etc that change based on user behavior (no code necessary).

But don’t just take our word. See what Joost De Valk from Yoast SEO is saying:

I was once a disbeliever myself. I didn’t like popups at all. But we doubled our email signups, so the results speak for themselves, it just works. OptinMonster makes it super easy and is well worth the money.
Joost de Valk, Founder of Yoast SEO (See Case Study)

Pre-built Popup Templates using our Popup Builder

OptinMonster comes with hundreds of popup templates to help you save time. See our exit popup template gallery.

I have never before seen such effectiveness and efficiency in an optin tool than I have with OptinMonster. In under 2 hours of work, I doubled my daily optin rates thanks to OptinMonster’s incredible options.
Dave Chesson, Owner of Kindlepreneur (See Case Study)

Exit Intent Popups and OnSite Retargeting

Did you know that over 70% of visitors abandoning your website will never return?

OptinMonster’s signature exit-intent popup technology can help you convert abandoning visitors into subscribers and customers.

With exit intent popups, your visitors see a targeted popup message at the precise moment they are about to leave.

Exit popups are proven to convert an additional 2 – 4% of your visitors into email subscribers and paying customers.

You can use exit intent popups combined with OnSite retargeting to show different popup messages to new visitors vs returning visitors. The exit-intent trigger is just one of many triggers available in our popup maker.

These advanced popup triggers are highly effective in growing your email list, reducing WooCommerce cart abandonment, and saving you moeny on PPC advertising and retargeting ads.

In only 7 months, we added more than 95,000 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!
Michael Stelzner, Founder of Social Media Examiner (See Case Study)

Smart Page Targeting and Behavior Based Personalization

All OptinMonster popups comes with advanced page targeting and behavior based personalization.

This means you can show a custom popup for specific page or section of your site, show a custom popup based on users› geolocation, show a custom popup when users click a specific link, and more.

You can even show unique popups based on user’s past behavior such as: have they clicked on an existing marketing popup, seen another popup campaign, closed a marketing popup, viewed X number of pages, etc.

These personalization features of OptinMonster popups make them highly effective in improving your lead generation, increasing subscribers, and growing sales.

Using OptinMonster, I was able to increase sales $55,000 after capturing nearly 7% more leads with a single optin!
Cole Joseph, Owner of Cole’s Classroom (See Case Study)


h3>Popup A/B Testing, Email Marketing Integrations, and Popup …


  • Select a Campaign type (popup, full screen, floating bar, slide-in, inline or Gamified)
  • Create and customize your campaign with our easy drag-and-drop popup builder
  • Smart targeting and personalization
  • The most powerful targeting and display rules engine
  • Boost conversions and engagement with spin a wheel campaign (also called Gamification)
  • Exit popup template gallery
  • Floating Bar (aka Hello Bar / Sticky Bar) gallery
  • Sidebar newsletter opt-in form template gallery
  • Reliable conversion analytics for OptinMonster campaigns
  • Free access to OptinMonster University (marketing courses and guides)


  1. Install Popups by OptinMonster either via the WordPress.org plugin repository or by uploading the files to your server.
  2. Activate OptinMonster Popups plugin.
  3. Navigate to the OptinMonster tab in your WordPress admin and connect your OptinMonster account to your WordPress site to start displaying popups /email opt-in forms.
  4. Click on the Campaigns tab to configure output settings for each popup or email optin campaign you have created in OptinMonster app.
  5. Want more popup features? Upgrade to OptinMonster Pro or Growth plan.


Who should use OptinMonster Popups?

OptinMonster is perfect for business owners, bloggers, eCommerce sites, designers, developers, marketing agencies, and anyone who wants to grow their lists, leads and sales.

You can use OptinMonster’s popup maker to grow your email list, improve lead generation, increase sales conversion, reduce cart abandonment, show targeted offers, and get more pageviews.

Do I need to have coding skills to use OptinMonster popups?

Absolutely not. You can create and manage camapigns without any coding knowledge with our drag and drop popup maker.

What type of WordPress popups can I build with OptinMonster?

Here are just some types of popups you can create with our easy to use popup builder:

  • Email Optin Popup
  • Exit Popup
  • Announcement Popup
  • Spin a Wheel Popup
  • Slide-in Popup
  • Fullscreen Popup (aka Welcome Mats)
  • Video Popup
  • Contact Form Popup
  • Quiz Popup
  • Disclaimer Popup
  • WooCommerce Popup
  • Upsell Popup
  • Cross Sell Popup
  • Coupon Popup
  • Sales Popup
  • Custom lightbox popup
  • Survey Popup
  • Newsletter Popup
  • Popup on Click of Button or Image
  • Facebook Popup
  • YouTube Popup
  • Login Popup
  • Registration Popup
  • Lead Generation Popup

… and a whole lot more. Basically, you can use our drag & drop popup builder to create any type of custom popup that you need.

Can I integrate OptinMonster popups with my CRM or Email Marketing Service?

Yes, OptinMonster offers seamless integration with over 2000+ popular email marketing and CRM software.

You can easily send data from your campaign to your favorite CRM, email newsletter, and other marketing platforms.

Here is a list of our popular marketing integrations:

  • Mailchimp popup forms
  • AWeber popup forms
  • Constant Contact popup forms
  • ActiveCampagin popup forms
  • ConvertKit popup forms
  • HubSpot popup forms
  • Campaign Monitor popup forms
  • GetResponse popup forms
  • Brevo (formerly Sendinblue) popup forms
  • Infusionsoft (Keap) popup forms
  • Salesforce Pardot popup forms
  • Drip popup forms
  • Marketo popup forms
  • MailerLite pop-pup forms
  • Klaviyo popup forms
  • Eloqua (oracle) popup forms
  • ManyChat messenger popup

and dozens of other email marketing integrations.

OptinMonster popups also offer custom HTML form popups, webhooks and Zapier integration, so you can easily connect your popups with over 2000+ marketing apps including:

  • Google Sheets
  • Pipedrive
  • Zendesk
  • Gmail
  • Intercom
  • Autopilot
  • Freshdesk
  • Act-on
  • Drift
  • Zoho CRM
  • Kajabi
  • Mailjet
  • Slack
  • Airtable
  • Asana
  • SMS (Twilio)
  • Microsoft Excel
  • Microsoft Office365

See all OptinMonster Popup integrations with Zapier.

Can I use OptinMonster to make a WooCommerce popup?

Yes, you can easily create a custom WooCommerce popup using our WooCommerce integration.

Here are unique WooCommerce campaigns that you can create:

  • WooCommerce discounts
  • WooCommerce coupon wheels
  • WooCommerce exit popups
  • WooCommerce upsells
  • WooCommerce cross-sells
  • WooCommerce cart abandonment campaigns
  • WooCommerce sales popups
  • WooCommerce free shipping bars
  • WooCommerce countdown timers

… and many more.

The best part is that OptinMonster popup targeting feature lets you customize your campaigns based on specific WooCommerce triggers like: what items they have in cart, total shopping cart value, geolocation, and more.

Which design elements / form fields can I add in OptinMonster popups?

We made OptinMonster popup builder to be both easy and powerful.

Here are the elements available in the OptinMonster popup builder:

  • Optin Form fields – great for newsletter subscriptions
  • Image field – great for adding images
  • Video field – great for creating video popups
  • Button Field – great for adding call-to-action buttons
  • Countdown Timer field – great for holiday sales timers
  • Coupon Wheel field – great for spin to win coupon popups
  • Chatbot field – great for Facebook messenger
  • Yes / No field – great for creating multi-step popups
  • Text field – easily add / customize text and headlines
  • HTML field – add any custom HTML or shortcode
  • Icon field – add custom FontAwesome icons
  • Spacer field – add spacing
  • Divider field – add dividers
  • Columns field – create multi-column layouts
  • Google ReCAPTCHA field – reduce form spam with Google ReCAPTCHA
  • GDPR privacy checkbox – make your campaign GDPR compliant

Using the HTML field, you can add tons of custom elements through iFrame embeds or WordPress shortcode. Here are some examples:

  • Quizzes
  • Contact forms
  • Surveys
  • Popular posts
  • Related posts
  • WooCommerce products
  • Payment forms
  • Webinar registrations
  • Image galleries
  • Banner ads
  • Live chat
  • GDPR notices
  • Terms and Conditions
  • WordPress login forms
  • WordPress user registration
  • Click to call buttons
  • Announcement notifications
  • Push notifications

… and a whole lot more. If another WordPress plugin or third-party apps provide a shortcode or iFrame, then you can embed that inside OptinMonster campaigns.

Do popups really work? Show me the results.

Here are just a few success stories from OptinMonster customers:

Before using OptinMonster, our website conversion rate was 2-3%, as expected. Since using OptinMonster, we have been able to improve conversion rates to 5.75%, a 189% increase.
Adam Rowles (See Case Study)

OptinMonster played a critical role in increasing my email optin conversion rate by 469%. In real numbers, that is the difference between $7,765 and $47,748 per month in revenue.
Matthew Woodward

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 10% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.
Neil Patel

Click here to see more case studies.


23. Februar 2024 1 reply
I've been blown away by their customer service. New interfaces are always hard for me to learn. I'm not sure why. customer service has been extremely responsive to my questions and help me fix issues.
19. Februar 2024 1 reply
Erica and her colleagues, Alyssa and Anton recently helped me figure out an interface issue. I was experiencing it with my WordPress OptinMonster plugin. It turns out I was doing something silly. The OptinMonster team never lost patience with me. They answered my questions promptly and made it clear what I was doing wrong. I am proud to be an OptinMonster customer and know I can always count on their support.
19. Februar 2024 1 reply
I love the product. I didn't think popups were important, but with the seamless integration of other products such as MailChimp and WPForm, they are a winner! It makes it easier to collect data and leads. OptinMonster team is always ready to fix any problem you encounter when setting up the forms. They are patient, kind, and upbeat. They make life easier for those who are not developers. This plugin is a must for your business.
9. Februar 2024 1 reply
Couldn't even create an account since it needed to put a credit card which is so hassle especially on such urgent businesses. I couldn't even choose a decent design since it's not free.
2. Februar 2024 1 reply
Today I was a bit of a digital fool and ordered the same product as two weeks ago. After sending an email, my problem was solved in not more than six hours. Perfect and quick, just like a like it!
Read all 736 reviews

Contributors & Developers

“Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation” is open source software. The following people have contributed to this plugin.


“Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation” has been translated into 16 locales. Thank you to the translators for their contributions.

Translate “Popup Builder by OptinMonster – WordPress Popups for Optins, Email Newsletters and Lead Generation” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


Most Recent Changes:

Popup Builder 2.16.0

  • Added integration with Uncanny Automator.
  • Improved University page.
  • Improved security check for dismiss pointer.
  • Update dependencies for security and performance improvements.

Popup Builder 2.15.3

  • Updates to onboarding.

Popup Builder 2.15.2

  • Improved onboarding for new users.

Popup Builder 2.15.1

  • Updates and improvements to our Gutenberg block.
  • Improved connection flow.

Popup Builder 2.15.0

  • Improved connection flow and onboarding for new/existing users.
  • Fixed filtering bug on Playbooks page.
  • Improved process for those intending to upgrade.
  • Various npm package updates used for generating our JavaScript code.

Popup Builder 2.14.1

  • Updates to the OptinMonster submenu.
  • Removed code related to the output and retrieval of legacy campaigns.
  • Fixed issue where the display rule summary could be blank.
  • Transitioned «Pardot» to «Salesforce Marketing Cloud Account Engagement» to reflect their rebranding.
  • Various npm package updates used for generating our JavaScript code.

Popup Builder 2.14.0

  • UI updates and improvements to template filtering.
  • Update to allow a new integrations to be set as the default integration during creation.
  • Fixed an issue where an integration using Google Analytics 4 could not be created from within the plugin.
  • Fixed an issue where negative numbers could be entered for cookie duration values.

Popup Builder 2.13.8

  • Declares compatibility with WooCommerce High-Performance Order Storage
  • Improvements to campaign template searching and filtering
  • Various improvements and updates to copy

View entire popup builder changelog